A dedicated father of three and the visionary founder and CEO of Ivybears® Vitamin Supplements, he consistently prioritizes the health of his family and his customers. Understanding the boundless love children and adults have for candy, and mindful of the health implications associated with excessive sugar consumption, he leveraged his expertise in health and nutrition to create a healthier alternative.

Motivated by his own children's affection for sweets—and his desire to indulge them without compromising on health—he introduced IvySweets®. Born from the legacy of Ivybears®, these delightful baby bear candies are not just fun to look at; they also boast a cleverly crafted recipe that reduces sugar while still maintaining a great, juicy taste.